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Building VEVE for Enterprises: Bridging the Gap Between Wedding Software and Enterprise CRMs

· 2 min read
Peter B Smith
Peter B Smith
Wedding Software Engineer

I'm building VEVE for enterprises. That's a wholly different standard than any other wedding software I see on the market today.

Understanding the market for software reasonably well, I believe there are many valid approaches out there. I love what Aisle Planner is doing. Big fan of them in particular. I just want to do something different than them and basically everyone else.

The Enterprise Standard​

I'm used to working with clients who use the world's best CRMs, like Salesforce and HubSpot. In those software platforms is enough sophistication that customers don't rely on spreadsheets to fill in the cracks. That's maybe their defining characteristic: so robust and configurable that no spreadsheets can be their replacement.

In the wedding industry, I see a lack of buyer sophistication where no wedding business is so organized to understand and make the most of an investment in those global leader CRMs. And likewise, no CRM vendor is marketing to wedding businesses.

The 2025 Opportunity​

Maybe it's just now in 2025 that an opportunity has emerged for VEVE. Now with AI, software is significantly deskilled and therefore the costs of producing it are reduced.

With VEVE, our aim is to:

  • Reduce the cost of ownership for the businesses who buy it
  • Increase the onboarding period by focusing our marketing, sales, and customization with an industry focus that is tighter than the major players

We will go deeper than Aisle Planner into the industry and go cheaper than HubSpot.

The Development Philosophy​

My aim as the lead developer is to invent methods that capitalize on the capabilities of Claude Code. To find reproducible methods that allow other engineers to take on clients directly, rather than work through customer success and sales teams to understand requirements.

The Path Forward​

The territory is new. The principles are old. And my faith is tested constantly. My focus is tested constantly. My determination though has persisted a year and I believe I have enough to see this to the end.

May God guide my fingertips.