The bottleneck in software development is no longer coding. Often there was a process called agile development on software teams whereby a team would give daily updates on progress and show results every two weeks in what was called a sprint meeting. At this meeting the results of coding would be displayed. Then the first thing the following week would be a planning meeting to start the cycle all over again.

That whole approach is dead. Or in cases where people's jobs depend on that process, slowly dying.

I'm building VEVE for enterprises. That's a wholly different standard than any other wedding software I see on the market today.

Understanding the market for software reasonably well, I believe there are many valid approaches out there. I love what Aisle Planner is doing. Big fan of them in particular. I just want to do something different than them and basically everyone else.

The $72 Billion Problem​

The wedding industry moves $72 billion annually in the US alone, yet most wedding bands still struggle with their pricing systems. They're using spreadsheets, custom quotes, and manual invoicing when they could be leveraging modern payment infrastructure. The challenge? Understanding what their actual "products" are in a digital commerce world.